SEO Tutorial For Beginners in 2020


Search Engine Optimisation (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

The free SEO tips you will read on this page will help you create a successful SEO friendly website yourself.

  • What is SEO in 2020?
  • What Really Matters if you do SEO in 2020?
  • An Introduction to SEO
  • Google Rankings Always Change
  • User Experience’ Does Matter
  • TAKE NOTE: Google is Moving To A ‘Mobile First‘ Index in 2020
  • NOTE: Google has a ‘Page-Heavy’ Penalty Algorithm
  • NOTE: Google has an ‘Interstitial and Pop-Up‘ Penalty Algorithm
  • What is the PURPOSE of your page?
  • Ranking could be based on a ‘duration metric’
  • Rankings could be based on a ‘duration performance score‘
  • What Makes A Page Spam?
  • If A Page Exists Only To Make Money, The Page Is Spam, to Google
  • Doorway Pages
  • What Does Google Classify As Doorway Pages?
  • What Is E.A.T.?
  • Main Content (MC) of a Page
  • Supplementary Content (SC) on a Page
  • The Importance of Unique Content For Your Website
  • Balancing Conversions With Usability & User Satisfaction
  • NOTE: User Experience Across Multiple Devices & Screen Resolutions
  • NOTE: Which type of Adverts Annoys Users?
  • How To Fix Issues Found In the Google Ad Experience Report
  • What Does Google Mean By “Low-Quality“?
  • Google Is Not Going To Rank Low-Quality Pages When It Has Better Options
  • Quality Raters Do Not Directly Impact YOUR site
  • Quality Bar – Always Rising – Always Relative?
  • Ratings Can Be Relative
  • Can Thin Content Still Rank In Google?
  • What Are The High-Quality Characteristics of a Web Page?
  • What Characteristics Do The Highest Quality Pages Exhibit?
  • What Are The Low-Quality Signals Google Looks For?
  • Pages Can Be Rated ‘Medium Quality’
  • Google Quality Algorithm Updates
  • What Is Google Panda?
  • Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings
  • Specific Advice From Google on Pruning Content From Your Site
  • Specific Advice From Google On Low-Quality Content On Your Site
  • Investigating A Traffic Drop
  • Technical SEO
  • Example ‘High Quality’ E-commerce Site
  • What Are YMYL Pages?
  • What Is “Domain Authority“?
  • Is Domain Age An Important Google Ranking Factor?
  • Google Penalties For Unnatural Footprints
  • Ranking Factors
  • Keyword Research
  • Do Keywords In Bold Or Italic Help?
  • How Many Words & Keywords Do I Use On A Page?
  • What is The Perfect Keyword Density?
  • Keyword Stuffing
  • Focus On The User
  • Optimise For User Intent & Satisfaction
  • Focus on ‘Things’, Not ‘Strings’
  • Can I Just Write Naturally and Rank High in Google?
  • Do You Need Lots of Text To Rank Pages In Google?
  • Optimising For ‘The Long Click’
  • User Generated Content & Forum SEO Advice
  • Page Title Element
  • Meta Keywords Tag
  • Meta Description Tag
  • Robots Meta Tag
  • Robots.txt File
  • H1-H6: Page Headings
  • Alt Tags & ALT Text
  • Link Title Attributes, Acronym & ABBR Tags
  • Keywords In URLs Make Search Engine Friendly URLs
  • Absolute Or Relative URLs
  • How long is too long for a URL?
  • Subdirectories or Files For URL Structure
  • How Google Treats Subdomains: “We… treat that more as a single website”
  • Should I Choose a Subfolder or Subdomain?
  • Which Is Better For Google? PHP, HTML or ASP?
  • Fetch As Google
  • Check How Google Views Your Desktop Site
  • Check How Google Views Your Smartphone Site
  • Check How Your Site Renders On Other Browsers
  • Is Valid HTML & CSS A Ranking Factor?
  • Point Internal Links To Relevant Pages
  • Link Out To Related Sites
  • Broken Links Are A Waste Of Link Power
  • Does Only The First Link Count In Google?
  • Duplicate Content
  • Duplicate Content SEO Best Practice
  • Double or Indented Listings in Google
  • Create Useful 404 Pages
  • 301 Redirects Are POWERFUL & WHITE HAT
  • NOTE: Some Redirects May Be Treated As Soft 404 Errors
  • You MUST Redirect To Equivalent Content in 2020
  • How To Use 301 Redirects Properly To Preserve Rankings in Google in 2020
  • Redirect Non-WWW To WWW (or Vice Versa)
  • The Canonical Link Element Is VERY IMPORTANT
  • Do I Need A Google XML Sitemap For My Website?
  • Enough Satisfying Website Information for the Purpose of the Website
  • Dynamic PHP Copyright Notice in WordPress
  • Rich Snippets
  • Adding Schema.org Markup to Your Footer
  • Keep It Simple, Stupid
  • How Fast Should Your Web Page Load?
  • A Non-Technical Google SEO Strategy
  • Does Google Promote A Site Or Demote Others In Rankings?
  • What You Should Avoid When Practicing Website Search Engine Optimisation
  • Don’t Flag Your Site With Poor Website Optimisation
  • The Continual Evolution of SEO
  • How Does Google Search work?
  • Beware Pseudoscience In The SEO Industry 
  • How Long Does It Take To See Results from SEO?
  • A Real Google Friendly Website
  • Google Webmaster Guidelines
  • Disclaimer